Privacy Policy

Last Updated: May 2, 2020


The ALL4HAWAII Challenge (“Challenge”) is a campaign to raise much needed funds for the Hawaii Food Bank and the Maui Food Bank to provide meals for the people of Hawaii in response to the COVID-19 pandemic.  The Challenge is being administered by Hawaiian Host, Inc. dba Hawaiian Host Group, a Hawaii corporation, together with other sponsors, as agent and for the sole benefit of the Hawaii Food Bank and the Maui Food Bank Delaware, each a tax exempt organization under Section 501(c)(3) of the Internal Revenue Code of 1986, as amended (collectively “We”, “us”, “Us, “our”). This Privacy Policy applies to the ALL4HAWAII Challenge Website accessible at (“Website”), and information you provide and business you transact through the Website.

We know you care about what information may be collected from and about you, how such information is used and shared, and the choices you have.

Accordingly, this policy ("Privacy Policy") explains how we collect, use, and disclose your personal and other information through the Website, and through other online and offline interactions. We will treat your information in a manner consistent with this Privacy Policy unless you have consented otherwise. Also, you may opt-out of certain uses and disclosures of your information, as further explained in this Privacy Policy.


When you use this Website, you are Consenting to our Collection, Use and Disclosure of Your Personal Information Consistent with this Privacy Policy:

By accessing and using the Website, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy and you agree to be legally bound by its terms. IF YOU DO NOT AGREE TO BE BOUND BY THE TERMS OF THIS PRIVACY POLICY, YOU MAY NOT ACCESS OR USE THE WEBSITE.


Source of Personal Information we May Collect About You

  1. Directly From You. We may collect personal information during your access or use of the Website and through other online and offline interactions, such as when you make donations, enter an auction or sweepstakes, redeem a a prize or auction item, create an account, contact us for customer service or other assistance, and participate in other promotions.
  2. From Your Friends. If you consent, your friends and contacts may provide personal information about you in connection with being a guest for an award and for other purposes. You should only provide us with information about another person if you have that person’s consent.
  3. Cookies and Tracking Technologies. When you access or use the Website, we may collect data about your device, internet usage, cookies, tracking technologies such as web beacons, location, Website activity, and other details of your use of the Website. For further information on these practices, see Section 5 – "Cookies and Other Tracking Technologies."
  4. Service Providers. We may collect personal information from service providers who are assisting us in the supply of our products and carrying out our business, such as to operate and fulfill the sweepstakes and auctions, provide the technology platform and provide customer assistance. For example, partners and third party services providers are providing the technology, merchant and associated services under agreement with Us. We may also engage a third party donation platform from which may collect information about you to provide to us.
  5. Other Third Parties and Publicly Available Information. We may collect personal information from other third parties that provide information to us, such as business partners, advertising networks, data brokers, government and other public sources, and social media platforms and networks.

We may combine information that we receive from the various sources described in this Privacy Policy, including third-party sources, and use or disclose it for the purposes identified below.


Types of Personal Information We May Collect

We may collect the following types of information about you:

  1. Identifiers, characteristics, and other information you provide, such as your contact information (including your name, email address, postal address, and telephone number), gender and other demographic information, payment method and payment information, authentication information you create (such as account password), birthdays, professional and educational information, and device identifiers (such as advertising IDs, pixel and cookie IDs, IP address, ICCID).
  2. Internet and other electronic activity that is gathered automatically when you visit our Website or interact with our advertisements, such as browsing and search history, browser information, device type, app, and OS version.
  3. Geolocation information, such as IP-based or precise geolocation information. This may be collected automatically (such as through our App) or based on information you provide.
  4. Commercial information and preferences, such as purchase, bid and entry information, favorite teams and players, and other preferences.
  5. Audio, visual, and similar information, such as when you call us or provide pictures or other content.
  6. Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences and characteristics.


How We May Use Your Personal Information

We may use your personal information for the following purposes:

  1. To provide you with products and services, such as to respond to your inquiries, validate your ability to satisfy your auction bid, process donations, transactions and payments, fulfill the sweepstakes, promotion or other order, administer a promotion or auction, communicate with you including providing tax information and updates on any auction, sweepstakes, promotion or donation amounts, authenticate users, verify your eligibility for certain programs or benefits, and otherwise facilitate your relationship with us.
  2. For marketing, such as to provide you with updates about promotions, sweepstakes, auctions or events that may interest you, market goods and services or those of our affiliates, business partners, and other third parties. You can always unsubscribe to commercial email marketing from us via a link in the email or by contacting our representative at and requesting the removal of contact information from marketing purposes. We may make additional methods available to you from time to time for you to unsubscribe from marketing.
  3. For insights, such as to identify trends and make inferences about you and your interactions with us or our affiliates and business partners, such as to analyze your behavior and preferences, and to evaluate and improve the products and services of our affiliates and business partners.
  4. To comply with legal obligations, such as keeping records and/or filing reports or returns required by law, rule or regulation or to evidence our compliance with laws or to provide information to law enforcement.
  5. For internal business and operational purposes, such as:
  6. For our internal business administration, such as to manage customer accounts, including keeping general records of customers, sales, winners, donations, customer care, and other interactions;
  7. Auditing related to our interactions with you;

For security purposes, such as to protect genuine customers and our business from fraud, to minimize the risk of false details being used, and to avoid abuse by fraudsters;

  1. To manage competitions or other promotions that you have chosen to participate in;
  2. To comply with contractual obligations;
  3. To improve or develop our products and services (including our marketing activity more generally), including operating our Website and improving or personalizing your experience (such as building profiles about you or how you interact with us); and

For internal research and quality assurance.

We may use de-identified, anonymized, or aggregated versions of your personal information for any purpose.


Ways in Which We May Share Your Personal Information

We, our affiliates, and business partners may share your information with each other. We may also share your personal information with third parties in the ways that are described in this Privacy Policy. 

  1. Affiliates: We may share your personal information with our affiliates, parents, and subsidiaries.
  2. Co-Sponsors: We may share your personal information with Challenge co-sponsors who are assisting to administrating the Challenge. Challenge co-sponsors may use your personal information similar to the manner that we do, and for similar purposes. Before personal information is disclosed to a Challenge co-sponsor, we endeavor to require the co-sponsor to agree to protect the privacy and confidentiality of your personal information.
  3. Service Providers: We may permit our vendors and subcontractors to access your personal information in connection with performing services for us. For example, in order to process your transactions, we may share your personal information with certain third parties, such as our agent/service provider who is operating the Website’s technology platform, your credit card issuer, a third-party credit verification company, sweepstakes administrator, the product handler and/or the delivery service. Other service provider examples include IT providers, internet service providers, and data analytics providers who are working with these parties. We may also use service providers to help us anticipate, prevent, and detect fraud and validate your ability to pay for an auction item. Before personal information is disclosed to such a party, we endeavor to require the party to agree to protect the privacy and confidentiality of your personal information.
  4. With Third Parties to Provide You with Services or Communications: We may disclose your information to third parties to provide you with services or benefits.
  5. With others for Legal, Security, or Safety Purposes: We may share your personal information: (a) as required by law or legal process; (b) to investigate suspected fraud, harassment, or other violations of any law, rule, or regulation; and (c) to investigate suspected violations of any terms or policies applicable to the Website or the services provided by us or our third party providers or affiliates.
  6. In Connection with a Corporate Transaction: We also may transfer your personal information in connection with a sale, merger, change of control, bankruptcy, or similar transaction. You will be notified via email (sent to the email address specified in your account) or notified by the posting of an updated Privacy Policy on our Website if such a transaction results in the transfer of control of your personal information to a non-affiliate.
  7. With Business Partners for their Own Purposes: We may share your personal information with third parties for their own purposes, such as for marketing purposes. In some cases, such sharing is related to our operation of the Website such as sharing your personal information with a business partner when you donate, bid on or enter into a sweepstakes or auction for a product/experience related to their business. Other examples are that we will also share your information with those who need to know your personal information in order for you to enjoy a prize that you may win. You may contact us to opt out of such sharing in some cases (See “Your Choices” below). However, we do not control how third parties such as business partners use and share your information once they receive it. You will need to contact such third parties directly for information about their privacy practices or to exercise rights you may have (including if you would like to opt-out of receiving future emails from a third party business partner).
  8. With other third parties with your consent.


Cookies and Other Tracking Technologies

Like many other Websites and applications, we may automatically collect certain information regarding our Website' users. Such information may include, without limitation, the Internet Protocol ("IP") address (which may be used to determine your geographic location) of your computer/internet service provider, your device ID, your zip code, the date and time you access the Website, the Internet address of a referring Website, the operating system you are using, the sections or pages of the Website that you visit, and the images and content viewed. Some of the ways in which we or the Website may collect and use such information are further described below.

Clickstream Data. As you use the Internet, a trail of electronic information is left at each Website you visit. This information, sometimes referred to as "clickstream data," can be collected and stored by a Website's server. For example, clickstream data can tell the type of computer and browsing software you use and the address of the Website from which you linked to the Website. The Website may collect and use clickstream data for the purposes described in this Privacy Policy and also as a form of aggregate information to anonymously determine how much time visitors spend on each page of our Website, how visitors navigate throughout the Website, and how we may tailor our Website to better meet the needs of visitors. This information often will be used to improve our Website and our services.

Cookies, Tracking Pixels, and Similar Technologies. The Website may use cookies, a type of technology that installs a small amount of information on a user's computer or other device when they visit a Website. Cookies permit a Website to, for example, recognize future visits using that computer or device. The Website may use other similar technologies (including, without limitation, tracking pixels, as described further below, and other identifiers) to gather information. The Website also may use cookies and similar technologies on the Website to customize your visit, to enable us to enhance our service, or for other purposes. For example, information provided through cookies is used to recognize you as a previous user of the Website so you do not have to enter your personal information every time and to offer personalized content. We may also use and share such information to personalize marketing (about us or for our business partners and other third parties), as further described in this policy, including as described in the section below regarding Interest-Based Advertising. You may choose to decline cookies by adjusting your browser preferences, but doing so may affect your use of the Website and your ability to access certain features of the Website or engage in transactions through the Website. If you delete your cookies, change browsers or change devices, cookies that the Website may use (or an opt-out cookie) may no longer work. Cookies and similar technologies also may be used by our affiliates, a tracking utility company, and other parties to, for example, make it easier for you to navigate our Website and other purposes, or to serve advertisements. We do not have access to or control over these cookies and technologies and we cannot state whether these parties will comply with this Privacy Policy.

Additionally, we may employ, either directly or through trusted third parties, tracking pixels. Tracking pixels are tiny, transparent graphics with a unique identifier, similar in function to cookies, and are used to provide analytical information concerning the user experience as well as to support custom marketing activities for users of the Website. In contrast to cookies, which are stored on a user's computer hard drive, tracking pixels are embedded invisibly on web pages. The Website may use tracking pixels to help us better manage content, such as by improving the user interface or improving our marketing programs or the marketing of our affiliates, business partners, and other third parties (including for Interest-Based Advertising as described below). The Website may use information to create aggregate tracking information reports regarding user demographics, traffic patterns and purchases. We may also link tracking information with personal information.

Location Information. The Website may be collecting your location, geo-IP, and other similar data. We use this information to help us maintain and enhance the efficiency and usefulness of the Website and for other purposes described in this Privacy Policy (such as marketing). Additionally, we may also receive location data from other third parties. Users of the Website also may elect to provide us with their zip code directly. If you would like to opt-out of location-based advertising, please see the Choices section below.

Cross Device Matching. We may now or in the future have the ability to match your devices using the data collected, making educated predictions, and, in some cases, using deterministic data (e.g., unique identifiers) or other content across devices. We may then, subject to the limitations otherwise set forth in this Privacy Policy and applicable law, display targeted advertisements to you across your devices unless it is an Opted-Out Device (as defined below) as further described in the Interest-Based Advertising Section below.

How We Use Information. Information collected by cookies and other tracking technologies may be collected and shared for the purposes described in this Privacy Policy, such as for system administration purposes, analytics, and to improve the Website and our marketing efforts. We may also use the data to build a better picture of the type of offers and products that you might be interested in, for "Interest-Based Advertising" (described below). We also may use general location data, preferences, or other information received from the Website, including through your mobile device, to send you tailored marketing messages, including making product recommendations. Additionally, we may use information to engage in interactive, real-time discussions with users, which we or the users may initiate. We may also anonymize or aggregate any information collected using cookies and other tracking technologies and may use and share such data for any lawful purpose.


Interest-Based Advertising

We may use information we collect (alone or in combination with information provided by third parties and service providers) to deliver targeted advertising (about our or other third party products and services) to you when you visit our Website or other Websites. Information about you (such as email address) as well as cookies and other tracking technologies (described above) may be used in this process. For example, if you are searching for information on a particular product, we may use that information to cause an advertisement to appear on other Websites you view with information on that product. We may, now or in the future, have the ability to engage in “cross-device matching” to display targeted advertisements to you across browsers and devices (as described above).

To further clarify, we may partner with third parties that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising to you or your business. Our partners may place or recognize a cookie on your computer, device, or directly in our emails/communications, and we may share personal information with them if you have submitted such information to us, such as your name, postal address, email address, or device ID. Our partners use this information to recognize you across different channels and platforms, including but not limited to, computers, mobile devices, and Smart TVs, over time for advertising, analytics, attribution, and reporting purposes.

If you would like to opt-out of these interest-based advertisements or “cross-device matching,” please see the Opt-Out Process/Options and Additional Terms below.


Data Retention

We will retain your personal information for as long as your account is active (as determined by us) and for a reasonable time thereafter, or such other time period as prescribed by law. We also may retain your personal information for a longer period of time as needed to provide you services or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your personal information, we may continue to retain and use aggregate, anonymous data previously collected and/or anonymize and aggregate your personal information.


Contests and Promotions

If contests or promotions are made available, the applicable contest or promotion rules may include additional rules regarding the collection, use, and disclosure of personal information. To the extent that those specific rules conflict with this Privacy Policy, the contest or promotion rules will supersede this Privacy Policy with respect to the conflicting terms and the non-conflicting terms of this Privacy Policy and our Terms of Use will continue to apply. Silence shall not be deemed a conflict.


Third-Party Websites and Social Media Services

Third-Party Websites. The Website may contain links to other Websites or Internet resources. When you click on one of those links, you are contacting another Website or Internet resource. We have no responsibility or liability for, or control over, those other Websites or resources or their collection, use and disclosure of your information. We suggest that you read the privacy policy and terms of use of each such Website.

Social Media, Widgets and Open Forums. Our Website may allow you to engage with social media services, such as Facebook, Twitter, Pinterest and Instagram ("Social Networks"), and widgets such as the "Share this" button, or interactive mini-programs that run on our Website or which link from Social Networks to our Website ("Social Functions"). These Social Functions may access, collect, and integrate with your Social Network accounts and information. For example, these Social Functions may collect your IP address, identify which page you are visiting on our Website, or set a cookie. Social Functions may also be used to register you as a Website user. For example, if you are not currently registered as a Website user and you use certain Social Functions, you will be asked to enter your Social Network credentials and then be given the option to register and join the Website. If you choose to use these Social Functions, you may be sharing certain Social Network profile elements with us, including your name, birthday (month/day), comments, contacts, email address, photos, or favorite teams. This sharing is subject to each Social Network's own privacy policy and terms of use. We do not control those Social Networks or your profiles on those services. Nor do we modify your privacy settings on those services or establish rules about how your personal information on those services will be used. Social Functions are either hosted by a third party or hosted directly on our Website. Your interactions with them are governed by the privacy policy of the company providing them. Please refer to the privacy settings in your Social Network account to manage the data that is shared with us through your account. Information you include and transmit online in a publicly accessible blog, chat room, or Social Network, or that you share in an open forum such as an in-person panel or survey, may be viewed and used by others without any restrictions. We do not control such uses of your personal information, and by using such services you assume the risk and acknowledge that the personal information provided by you may be viewed and used by us and/or third parties for any number of purposes and that the usage restrictions set forth in this Privacy Policy do not apply to such services. To request removal of your personal information from a blog, community forum or other publicly-accessible part of the Website, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so.


Your Choices

We strive to offer you with choices about how information is used and shared. There are several ways in which you may opt out of the various programs and services we provide. Some of the ways in which you may opt out are described below.

Opting Out of Our Services. If you receive an email from us, you may (i) unsubscribe from all future unsolicited commercial emails from us through a link, typically at the bottom of the e-mail, or (ii) use our email preference center if available, also typically available through a link at the bottom of the e-mail, to opt out of receiving certain types of emails from us while continuing to receive other types of emails. If you have an account with us, you may opt-out of some or all future unsolicited commercial communications by updating your account's personal information settings.  In addition, you may request that we delete your personal information by emailing your request to and we will process your request within a reasonable time after receipt, subject to our rights under the Data Retention section above.

Direct Marketing Opt-Out. If you do not want your personal information shared with any third party who may use such information for direct marketing purposes, then you may opt-out of such disclosures by sending an email to our service provider at However, we are not responsible for removing your personal information from the lists of any third party who has previously been provided with your information in accordance with this Privacy Policy, and any elections or privacy choices you may make with respect to receipt of certain types of e-mails or marketing communications from us will not apply to any such third parties. You should contact any third parties that send you communications directly with respect to choices that they may make available to you with respect to such communications.

Interest-Based Advertising Opt-Out and Do Not Track Signals. With respect to "do not track" (a/k/a “DNT”) signals or similar mechanisms transmitted by web browsers, the Website do not respond to or honor such signals or mechanisms. This means that third parties, such as ad networks, web analytics companies, and social networking platforms (some of whom are discussed elsewhere in this Privacy Policy), may collect information about your online activities over time and across our Website and other third-party online Website or services. These companies may use information about your visits to our Website and other sites, and general geographic information derived from your IP address, in order to provide advertisements about goods and services of interest to you. For more information about third-party advertisers and how to prevent them from using your information, please visit This is a site offered by the Network Advertising Initiative ("NAI") that includes information on how consumers can opt-out from receiving interest-based advertising from some or all of NAI's members. You can also visit, which is a site offered by the Digital Advertising Alliance ("DAA") that includes information on how consumers can opt-out from receiving internet-based advertising from some or all of DAA's participating companies. Opting out of interest-based advertising does not mean that you will no longer see any advertisements; rather, you will still see advertisements that are general and not tailored to your specific interests and activities. Further, cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your computer browser, that opt-out will not necessarily be effective on your mobile device. In the event we are performing cross-device matching (as described above), once you have opted out on one device (“Opted-Out Device”), we will not use any new data from the Opted-Out Device to identify you on another device for interest-based advertising purposes and we will not use data from another device for interest-based advertising purposes on the Opted-Out Device..

Location Data Opt-Out. In some cases, you may also adjust the settings on your mobile device to allow or restrict the sharing of location information. For example, the "location" permissions on your mobile device may allow you to elect whether to never share location information with us, to share location information only while you are using the Website or always share location information even if you are not using the Website. If you elect to not share your location information, you may be unable to access some features of our services that are designed for mobile devices. Also, in the event that you prevent the sharing of location information, we may still estimate your general location based on the IP address you use to access our services.


How to Access Your Personal Information

You may request access to your personal information by contacting us at Subject to certain exceptions prescribed by law, you will be given reasonable access to your personal information, entitlement to challenge the accuracy and completeness of the information, and the ability to have it amended as is appropriate. You may request that we deactivate your account at any time by contacting us at You can help us maintain the accuracy of your information by notifying us of any changes to your personal information.


Security of Your Personal Information

When you enter sensitive information, such as a credit card number on our order forms, we use reasonable security measures to protect the confidentiality of the personal information submitted to us both during transmission and after we receive it.


Children’s Privacy

We are committed to the preservation of online privacy for all of our visitors, including children. We accept donation from, and sell products and operate sweepstakes intended for purchase by adults (i.e., those age 18 or older). If you make a participate in a program on our Website, you are representing that you are an adult. We will not knowingly collect any personal information from children under the age of 18 without the consent of that child's parent or guardian. If you are a child under the age of 18, you are not authorized to use the Website without consent from your parent or legal guardian. If we become aware that personal information from a child under 18 has been collected without such child's parent or guardian's consent, we will use all reasonable efforts to delete such information from our database. If any parent, guardian or other responsible adult becomes aware that we have collected personal information from a child under the age of 18, please contact us.


Other Notices and Important Information

Privacy Policy Changes. We have the sole discretion to change, modify, add, or remove portions of this Privacy Policy from time to time. New versions of this Privacy Policy will be posted here. Our collection, use and disclosure of your information will be governed by the version of this Privacy Policy in effect at the time of such collection, use or disclosure. If we materially change the way that we collect, use or disclose your personal information, we will notify you through a notice, updated Privacy Policy on the Website, or by email (sent to the email address specified in your account), prior to or upon the change(s) becoming effective. Accordingly, when you access or use the Website, you should check the date of this Privacy Policy and be aware of any changes since the last version. Your continued use of the Website following the posting of any changes to this Privacy Policy means that you accept such changes.

Terms and Conditions. Use of the Website is governed by, and subject to, the Terms of Use, and this Privacy Policy is incorporated therein. Your use or accessing of the Website constitutes your agreement to be bound by the Terms of Use.

If you have any questions or concerns about this Privacy Policy or your rights regarding personal information collected and used through this Website, you may contact us at