What is the ALL4HAWAII Challenge?

The ALL4HAWAII Challenge is a digital fundraiser in an effort to provide food for those in need, right here in our local community. While food insecurity has long been a concern here on the Islands, with the onset of COVID-19, the number of those going hungry has risen exponentially, whether due to school closures, shortage of food resources or loss of income because of unemployment. From keiki to kupuna, the lack of access to food is sadly, a part of this “new normal.”   

Through the ALL4HAWAII Challenge, sponsored by Mauna Loa, some of Hawaii’s favorite personalities in the realms of sports, fashion, and entertainment have come together to donate their time and, for some, a prized possession or two. We challenged them to create a one-of-a-kind experience in an effort to raise money to fight food insecurity in Hawaii.


How did ALL4HAWAII come about?

ALL4HAWAII was created by the leaders of Hawaiian Host Group, after being inspired by the initiative on the mainland, the All In Challenge. Hawaii has its share of great celebrities, and a partnership in which they can help raise money for so many locals affected by our current 37% unemployment rate, certainly seemed very doable. The first thing many of those individuals and families need is food. Since Mauna Loa is in the food business, the company wanted to a find a way to connect those two elements together. Thus, the ALL4HAWAII Challenge was born. 


Who is benefiting from the ALL4HAWAII Challenge?

The ALL4HAWAII Challenge, sponsored by Mauna Loa, will benefit the following non-profit organizations: Hawaii Foodbank (a member of Feeding America) and the Maui Food Bank. And through the generosity of Foodland, each of these organizations will also receive grocery gift cards to enable recipients to continue to shop for their families in a retail environment. Each of these non-profit organizations has one goal in mind — to eliminate food insecurity in Hawaii during these challenging times. One-hundred percent of all funds raised will be donated directly to the charity partners that tackle food insecurities.